- Includes bibliographical references and index. - Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Yeniboğaziçi Grand LibraryN/A (HF5415.13 .K64 2012)
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