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Advertising and integrated brand promotion / (O'Guinn, Thomas C.)
Bibliographical information (record 311177)
Advertising and integrated brand promotion /
Author:
O'Guinn, Thomas C.
Search Author in Amazon Books
Publisher:
Thomson/South-Western,
ISBN:
0324289561 (pkg.)
Edition:
2006.
Classification:
HF5821
Additional related names
-
Allen, Chris T.
-
Semenik, Richard J.
Detailed notes
- Includes bibliographical references and index.
Related links
-
Advertising.
-
Advertising media planning.
Items (1)
Barcode
Status
Library
Section
7121865680
Item available
NEU Grand LibraryGrnd. Floor (HF5821 .O34 2006)
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