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Strategic brand management : (Keller, Kevin Lane,)
Bibliographical information (record 268368)
Strategic brand management :
Subtitle:
building, measuring, and managing brand equity /
Author:
Keller, Kevin Lane,
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Publisher:
Pearson,
ISBN:
9780273779414 (paperback) :
Edition:
2013.
Classification:
HD69.B7
Dewey:
658.827
Detailed notes
- Includes bibliographical references and index.
Related links
-
Brand name products
Items (1)
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Status
Library
Section
6477199120
due:25/01/2023
NEU Grand Library1st Floor (HD69.B7 K452 2013)
University Of Kyrenia
Gifted by: Saydam Berberoğlu ve Kardeşi Ltd.
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